Windows Phone 7 – Marketing Fail

Today I looked at this website. Looks cool and shows that Microsoft is ramping up quite nicely to the introduction of Phone 7. So I went along and clicked on the shop now button in the left below corner of the page:

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(this is a small clip of the page)

This brought me to a page listing all countries that have “Windows Phones” available. So I clicked “Netherlands”. The next page was Dutch, *but no reference at all to Windows Phone 7*. It still advertises Windows Mobile 6.5.

My next action was to go back to the page with the all the countries listed and clicked “United States”. This showed me again a nice page and I clicked on the link in the left below corner:

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(this is a small clip of the page)

A new page opened, showing me:

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(this is a small clip of the page)

Oh and by the way, if you click “Belgium and Luxemburg (Dutch)”, there is a reference to Windows Phone 7:

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(this is a small clip of the page)

*Sigh* How hard is it to get these things right? Just show me a page explaining in which regions it will or will not be available after launch, together with a timeline. I am sure you can do that stunningly in Silverlight. This way of marketing and communicating is strange and shows no understanding of your (global) clients.

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Twitter Cheat Sheet available for download

Did you know that Twitter understands (at least) 10 commands? I did not know you can use “nudge” or “whois” in a tweet. Luckily I found a full cheat sheet, which is available for download on BOX.NET (thx to Matthew Tommasi). The sheet also includes action words for searches and a full (clickable) list of Twitter resources.

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