Atos – Albada Jelgersma Conversation

Like Shopping? Prepare for something better.

17/03/2014 by Paul

There are 3 reasons I never go shopping without my smart phone; first I need to be able to compare the price of what is on sale with the price I would pay elsewhere, secondly, I like to see a review of the product on-line and thirdly I need to be able to call my wife when I am in doubt about what kind of groceries, or some other unknown item written on her shopping list (female hygiene products are always challenging for me).

“The shopping experience has suffered a dramatic change over the last decades. Offers are larger and more diversified than ever, globalization is a reality and e-commerce is growing exponentially. Buyers are more demanding, discerning and sophisticated while the traditional selling models are not good enough to secure a sustainable sales flow.”

This change in shopping, fueled by mobile technologies and a much deeper understanding of the customers behaviors and demands is the scope of a white paper download, called “The Future of In-Store Shopping”.

Physical shopkeepers, as explained in the paper, are increasingly under pressure to compete with the e-commerce world in order to provide an experience that has the same convenience of shopping on-line while at the same time offer the intimacy and customer satisfaction of getting to touch and discuss a product.

“The answer lies in putting the customer at the center of the value chain through an enhanced shopping experience. Whenever customers interact with the commerce, a new opportunity arises to know them better and offer a more personalized service, which could extend up to negotiating prices on a one-to-one basis.”

New shopping models will be needed to capture the client and bring the value of being in the shop, while at the same time the convenience of electronic payment and delivery is combined with the physical shop experience. Possible scenario’s include personalization but also increase the experience through show casing of product ranges and providing expert support during the decision making process.

The reason for being in a store can be further enhanced by making it part of a full end-to-end experience that can even start before you go into the shop. Something we used to do by sending around leaflets of this week’s offerings, but can now become a much more sophisticated and personal experience through data analytics of previous purchases or engaging the customer in communities – this ‘value-flow’, that can even include a post-shopping experience, is explained in detail and allows you to understand how you can set this up yourself.

“The better the retailers take care after a purchase, considering it the ‘purchase before the next purchase’, the more likely they are to have won happy and frequent customers.”

Technology will support this change. New payment methods, using mobile devices (we have talked about this before in my blogs and a white paper dedicated to mobile payments is also available) are increasingly available. But other technologies such as geo-location and in-store routing allow consumers to find stores and even navigate to specific locations inside the store. Big Data Analytics and all types of product identification through smart labelling, NFC or bar codes will help us track both the consumer and the products inside the store and beyond. Better and ‘always-on’ connectivity will support high enough bandwidth to enrich the physical product with lots of additional (meta-) data to give the customer even more information.

“Initially consumers will start using basic functionalities (find a store, make a shopping list, get product information, etc.) and once they feel confident and see the value, they will access more complex functionalities (make a shopping basket, self-checkout, mobile payment, cloud tickets, etc.). It is important that all these functions are easy to use and they are designed with the consumer at the center, hiding the complexity of the technologies being used (NFC, image recognition, indoor location, etc.)”

And when we look further in the future we will see possibilities for consumers to get access to the full product life cycle – where was this chair made, what is the origin of this coffee, what are the ingredients of this pizza? The full ecological footprint will be available regarding the actual product you are touching and putting in your basket. On top of that, using augmented reality the shop can adapt itself to your mood, informing the staff that you are open for suggestions or want to be left alone.

“Ultimately, what will make stores interesting in the future is the same thing that makes them interesting today: the physical experience of being there, talking to real people who know their products, touching such products and the unbeatable joy at leaving the store with the product in your hands.”

The paper gives you a comprehensive overview and is a good starting point to understand how customer expectations, technology and the way retailers like to organize their physical business comes together. And this is not far away in the future as I experienced recently when my favorite on-line retailer just now opened a physical store in my home town – interestingly the location of the store was the result of asking their on-line customers to find the best spot for them. I’m sure they saved a lot of money because they did not need to hire a specialist, locating the perfect location was outsourced to their customers – in my book, that is clever thinking.

This blog post was previously published at http://blog.atos.net/blog/2013/11/29/watch-this-space-like-shopping-prepare-for-something-better/

Three (and more) disruptive changes in the media landscape

10/03/2014 by Paul

I am a news junkie; I eat, drink, snack, swallow and dine copiously on any news source. My starter is the newspaper in the morning, followed by a quick look at some of my favorites online. During the day, when work allows it, I will visit some other sites and during lunch I might have a second look at the morning newspaper. The evening paper I read after dinner and around 8 or 10, I will watch the evening news on television. Just before turning in, I will check my usual favorite websites again. About 3 or 4 times a week I will check out new background stories on YouTube, TED or some local news sites – they will mostly serve the news in a video format, which is a good break from just reading about stuff.

Still, I am apparently an old fashioned guy:

“Smart mobility is opening up the media market in two dimensions. It is enabling personalized engagement with audience segments previously un-reached, and it is creating the opportunity for a near unlimited range of multi-screen services that enable the users to interact via the second screen.”

In a white paper published by the Atos Scientific community about disruptive changes in media, an overview is given of the impact of these changes and the increased use of smart mobile devices is the first one mentioned; I myself still like the paper format of the news, but am also increasingly drawn to using my phone or tablet.

“Socially connected dynamic content creates the opportunity for mass media experiences that are unique to any social graph.”

Secondly the authors indicate a strong increase in the interactions between producers and consumers of news. This need for direct interaction was already existing with radio – many “shock-jocks” have chosen this format to increase the impact of their radio-shows in the past, but the social interaction allows for a much larger amount of interactions and sometimes, through the interactions, creates its own new news stories. We have seen this when web logs publish videos of a bank-robber or some hooligan beating up innocent people and the readers actively participate to find the identity of these persons.

“Any individual has the opportunity to become their own broadcaster, and there are millions of examples of successful user generated channels (…). In this new world, the sole barriers to entry are an idea and basic production skills.”

Thirdly the paper explains the impact of user generated content. This used to be a very modest part of the media landscape and most often initiated by the professionals – for example CNN or BBC asking their viewers to upload pictures and movies, but is now exploding into semi-professional channels on video services like YouTube and Vimeo. With the rise of consumer friendly video equipment paired with HD quality, it is no longer expensive to be a creator and I expect that when technologies like Google Glass become mainstream we will see (no pun intended) an ever bigger growth in user generated content.

The paper shows at least 4 more disruptive changes in the short/medium term, which you will need to discover when it is finally published (hint: Intellectual property, real time advertising, personalization, network capacity).

This blog post was previously published at http://blog.atos.net/blog/2013/11/21/watch-this-space-three-and-more-disruptive-changes-in-the-media-landscape/

IPv6 – your next cash cow?

03/03/2014 by Paul

For anybody looking at the next big thing, the new 'killer app' or the new gold, I recommend to read a white paper by the Atos Scientific Community called "IPv6: How Soon is Now?".

The paper explains very well the problem with the way the internet is currently working. It points out that we have a serious issue, a 'time-bomb', with the way that devices (computers, networking components and other IT stuff) are connected with each other using this old IPv4 technology. The paper further explains why, in spite of all kinds of intermediate technologies, we need to adopt a new technology, called IPv6, and we need to do that very quickly.

"To sustain the expected Internet growth, there is no adequate alternative to adopting IPv6."

Furthermore you will read in the paper that we will be running into real problems if we do not make that change and unfortunately the change is happening much too slow.

"Unfortunately statistics from Google paint a (…) picture with less than 1% of total users being IPv6 clients"

This might sound awfully boring and a field of play for the technology wizards in your organizations – this is not for you right? But wait, because halfway through the paper, the authors start explaining that the benefit of this new technology is in the way it can support all possible technical devices (including cars, phones, traffic lights, wind mills, televisions, your shoes and wrist watch, medical devices and almost anything) can become connected – can talk with each other – when we switch to IPv6.

"(…) that IPv6 can now be used on virtually any communicating object, from servers to small sensors, regardless of the underlying (…) network technology."

I think this changes everything; it opens up a whole new world of play for consumers and manufacturers, for service providers and retailers; to create new businesses, to open up new markets and create new ways of making money.

"The IPv6 "Killer App" is likely to be the enablement of the Internet of Things (IoT)"

Based on this you would be stupid to not support this move to IPv6; it will be the engine that allows your business to innovate and grow; your IT landscape will increase thousand fold and you can bring any type of information, sensor or other device into your business platform. That is cool and exciting.

But it will not be easy.

"Although many people think that a migration to IPv6 is primarily a networking issue, the truth is that all IT organizations across server, network, storage and application domains must be equally trained to contribute to both the planning and execution."

The authors explain in quite some detail that you will need to overcome technical hurdles (IP Space Management, IP Address Provisioning, IPv6 to IPv4 interoperability, Application IPv6 readiness and Security Challenges) as well as business challenges (Coordination across silos and companies, Timing issues on what to do first and governance to establish End-to-end responsibility).

"We predict a tipping point when there will be more IPv6-connected users and devices, and therefore opportunity, than the IPv4 landscape provides today."

So, want to grow your business, do the strategically right thing and set yourself up for business growth, agility and all the other stuff you need and like? Migrate to IPv6 now.

This blog post was previously published at http://blog.atos.net/blog/2013/09/03/watch-this-space-lucky-7-avoiding-information-overload/

Lucky # 7 – avoiding information overload

11/01/2014 by Paul

I feel much more at ease than I did yesterday. The reason is that I just read a whitepaper of the Atos Scientific Community on ‘Information Overload’.

The paper explains that in general we humans can only remember 7 things – what a relief! Trying to remember more creates stress.

So I decided to stop trying.

“Human beings have clear limits on the amount of information they can process, often called bounded rationality. The phenomenon is clearest in the ‘magical number’ that is linked to our short-term memory: at most, we can keep seven (+/- two) items at once in our working memory, (…). Any item beyond seven, causes the added item (…) to be partially ignored, forgotten, distorted, or otherwise lost.”

Suffering from Information overload is clearly a choice. If you suffer from it, it is because you fail to recognize your boundaries and/or, in relationship to that, fail to use the proper tools to manage your work.

In many corporations we see that there is a fundamental shift in the way information gets distributed and used for collaborative purposes – moving away from email and ‘the corporate newsletter’ (the push mechanisms) into a more ‘social’ network of information sharing and collaboration.

These Enterprise Social Networks (ESN) are modelled after public social networks as Facebook, Twitter and others and are being explored as alternative ways of working in enterprises.

“Within a corporate social network, much of the potential for Information Overload can be avoided if the phenomenon is kept in mind during the design, creation and use of the network.”

So the premise of the paper is that a properly designed and implemented ESN can help avoid Information Overload and increase efficiency in the workplace, but if done incorrectly can increase the problem and create a very unhealthy and inefficient working environment.

In order to understand the success-factors, we need to understand human behavior and make sure they get addressed:

Noise filtering; the capability to assess and reflect on information and filter the data in a way it makes sense for the work we have to do.
Predictability; the fact that standardization and methodologies help us structure the way we work, focusing on the content instead of the process increases motivation and quality of work.

If the ESN allows us to address these elements we have a good chance of success and we can further increase the quality by understanding how an ESN will impact the way we work.

“The concept that every message must be seen by everyone, and that everything that is said on a corporate social network is relevant to every user has become outdated in the social media era.”

I believe this is a fundamental characteristic of what we will be able to achieve through a successful implementation of an ESN; empowerment of people.

Moving away from the top-down pushing of information, but instead creating cross company collaboration processes in (virtual) communities.

This blog post was previously published at http://blog.atos.net/blog/2013/09/03/watch-this-space-lucky-7-avoiding-information-overload/

The consequences of a stolen phone

06/01/2014 by Paul

Your wallet is stolen. You wanted to pay for your tall latte and it is gone. You search all of your pockets and looked around, bewildered.

Maybe somebody found it and will hand it to you. No. It’s gone. The nice lady at the counter understands and gives you your coffee anyhow. That’s nice.

It doesn’t change the fact that your wallet is stolen. In your mind you create a list of everything that is in it. Some money, the tickets for the theater, your bank card and your credit card, some pictures of your children and a business card you got while you bumped into an old friend on your way to the coffee shop.

So now you reach for your phone, you have to call the bank to block your cards, you do not want some punk to get his dirty hands on your salary.

Oh wait and sh@#$%^&*, your phone is gone too…

In a recent white paper of the Atos Scientific Community the security aspects of mobile devices is addressed , as well as other aspects in the management of devices in the new bring-your-own-device concept that is being allowed by many companies and full heartedly embraced by employees.

The quotes below are from that white paper.

“Enterprise Mobile Management solutions currently available in the market address different aspects of BYO. Balancing those with network & access as well as data and applications usage will pave the way for a successful BYO implementation…”

Ok. It is gone, you do a quick mental inventory of what is on your phone.

Access to your personal and business email, Twitter and Facebook account. Your contact list of about 400 people with their email addresses, home addresses and telephone number included. On top of that access to your DropBox account with all the info on a recent bid and the complete cost break down of all products.

And because you have a new NFC enabled phone, your credit card is also in digital format on your phone. Now what?

“The key area to support BYO in 2016 will be tablets and their descendants (e.g. wearable computers), along with smartphones. We see these as the two key device segments.”

The white paper does not only cover this case of a stolen phone – it goes into all measures you can take if you adopt the bring-your-own-device scenario in your company.

What to do with applications, data and network access; all these aspects are clearly explained and some best practices are listed for any CxO that is looking into this.

“Security in such dynamic environments as BYO must be built on the assumption that anyone or any device may get access to the data, but that only authorized users should be able to use it for the intended and agreed purpose, and under a defined context.”

“Sir? Is this yours?” When you turn around you see a nice person holding up both your phone and wallet – you start breathing again.

At the same time you think about what you could do to avert the disaster that did not happen this time.

This blog post was previously published at http://blog.atos.net/blog/2013/06/24/watch-this-space-the-consequences-of-a-stolen-phone/

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