Apple Buys Siri

Image representing Siri as depicted in CrunchBase

Image via CrunchBase

On February 10, 2010, I blogged about Siri and called it “the next chapter of the web”? Well it seems I was not alone in thinking this was a big thing. On April 28, 2010, Apple announced they bought Siri for a undisclosed amount of money (educated guess? between 100 and 200 million dollars).

Some will say this is about Apple going into the ‘search business’ – but I believe it is not that what interests Apple. Their strategy is to create platforms that integrate the web and Siri does exactly that. I have seen the term API-broker or info-orchestration. This kind of strategy allows Apple to build the best platform and have the information infrastructure to make it profitable. With so much experiences in online stores with mini-transactions, we can see a new business model emerging.

In fact, is there really a lot of difference in bringing entertainment content or any other content to a web store? Buying a new song, movie, theater or restaurant reservation is basically all the same. The combination, presented in a very user-friendly way to the consumer brings added value and access to millions of users will reinforce the value.  

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1 thought on “Apple Buys Siri”

  1. Fantastic and inspirational posting. I love your blog and judging by the commentary you have a great list of followers. Will bookmark this site and keep updated..cheers!

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